Live Cook-Off
Cook. Compete. Be discovered.
Rice Masterchef · BIRC 2026
Your Rice Dish.The World's BiggestRice Stage.
Bring your signature rice dish and compete at BIRC 2026. Standout creator profiles receive VIP access for all three days; other approved creators receive Day 3 access.
Takes under 60 seconds
Your Skill. A Global Audience.
Turn One Rice Dish Into Your Moment.
Cook Live
Present your signature rice creation in a high-energy culinary competition environment.
Show Your Craft
Demonstrate flavour, technique, originality and presentation to an industry audience.
Earn VIP Access
The strongest creator profiles receive all-three-day VIP access; other approved entrants receive Day 3 access.
What The Winner Takes Home
Cook The Winning Plate. Leave With More Than The Title.
One rice dish, judged live at Bharat Mandapam. The BIRC Rice MasterChef winner walks away with a cash prize, a recorded media moment and a felicitation in front of the industry.
Winning prize
One lakh rupees
₹1 Lakh Cash Prize
A winning prize of ₹1,00,000 awarded to the Rice MasterChef champion at BIRC 2026.
Media Byte
A dedicated media interaction — your dish, your technique and your story recorded for press coverage and BIRC channels.
On-Stage Recognition
Called to the BIRC main stage and felicitated before an international audience connected to 120+ countries.
One Application · Three Access Outcomes
Your Creator Score Determines Your Pass.
Every approved profile is reviewed on the same five parameters. No single metric decides the result.
VIP Creator Pass
All 3 Days · 23–24–25 October
Full three-day access to the BIRC conference, exhibition and Rice Festival experience.
Standard Creator Pass
All 3 Days · 23–24–25 October
All three days of BIRC — conference, exhibition and Rice Festival. VIP lounge access and priority seating are not included.
Day 3 Creator Pass
Day 3 Only · 25 October
Access for the competition day and Day 3 Rice Festival experience.
Built For The Right Creators
If Rice Is Your Canvas, This Stage Is For You.
Follower count is considered, but relevance, originality, engagement quality and consistency determine the complete creator score.
Simple By Design
From Application To Access.
Enter Your Dish
Share your profile and the name of your signature rice dish.
Entry And Profile Review
The team reviews cooking skill, originality and your complete creator score.
Receive Your Result
Shortlisted entrants receive the competition brief and confirmed access tier on WhatsApp.
Limited Creator Opportunities
Your Signature Dish Deserves A Bigger Audience.
Apply now to be considered for the BIRC Rice MasterChef shortlist.
Before You Apply
Quick Answers.
Cooking influencers, home chefs and culinary creators with an original rice dish can apply.
The highest-scoring creator profiles receive a VIP pass for all three days. The score considers content quality, audience relevance, followers, engagement, average views and consistency.
Approved competition creators who do not meet the VIP score receive access for Day 3.
No. The BIRC team will shortlist entries and contact selected participants directly.
Shortlisted creators will receive the detailed format, schedule and participation requirements on WhatsApp.